You would be hard pressed to find something more Indian than chai. No matter the occasion, most of us yearn the warm embrace of a hot cup of tea.
But tea is deceptive in its ubiquity. There's plenty of it everywhere, but it can still be a challenge to find a tasty cup of it served up in a hygienic setting. It's this paradox that Amuleek Singh Bijral set out to solve with Chai Point, a chain that has now become India's largest organised tea retailer.
Tune in as Gurudev learns more about the history of Chai Point, the nuances of its omnichannel approach, and the advice that Amuleek has for entrepreneurs trying to crack tricky categories.