
FreeFlowing With Gurudev
Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com
Episodes
20 episodes
A Recipe for Purpose-Driven Entrepreneurship w/ The Whole Truth Foods Founder Shashank Mehta
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messagin...
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1:12:34

Redefining Business Education for the Startup Era w/ Stoa School’s Aditya Kulkarni and Raj Kunkolienkar
Does an MBA need to take two years? Not if you ask the folks at Stoa School. The online business school offers an alternative to a conventional MBA, a six-month online course that includes sessions by some of the top entrepreneurs and investors...
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1:00:59

Fulfilling India’s Need for Mead w/ Moonshine Meadery's Nitin Vishwas & Rohan Rehani
Mead is the oldest alcoholic beverage in the world but it didn’t make inroads in India for the longest time. And then Moonshine Meadery came along with an exciting brand and range of refreshing meads The company’s founders, Nitin V...
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55:59

WeekendBookClub 7: 'The Choice Factory' by Richard Shotton
The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in the book is backed by lots of research and real world examples from across the industries. This one is a must-read for every ...
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7:57

WeekendBookClub 6: 'How to Fail at Almost Everything and Still Win Big' by Scott Adams
Scott Adams is most well-known for being the creator of Dilbert, a comic strip about office bureaucracy and the humour that comes out of it. In How to Fail at Almost Everything and Still Win Big, Adams shares some commonsensical and some counte...
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7:30

Embracing Failure and The Privilege of Freedom w/ Ankur Warikoo
Ankur Warikoo is a true multi-hyphenate. Entrepreneur, teacher, content creator, and mentor are just some of the roles he juggles on a daily basis. What principles guide the choices he makes and why has his advice become a blueprint...
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46:29

WeekendBookClub5: 'Atomic Habits' by James Clear
On this week's installment of WeekendBookClub, I'm breaking down Atomic Habits, a book that's quickly become a classic in its category. We've all made new year resolutions that have fizzled out in February. James Clear tells us why...
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10:16

How Challenger Brands Are Rewriting The Brand-building Playbook w/ Manu Prasad, CMO of Scripbox
Manu Prasad has spent a lot of his career helping upstart brands stand up to giant legacy players. And he’s done so successfully across industries like fashion, furniture and finance. Listen in as Gurudev unearth’s Manu’s insights on how challe...
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1:09:42

The Power of Life-changing Habits w/ Rajan Singh of HabitStrong
Rajan Singh has lived many lives in one. His academic portfolio includes an undergraduate degree from IIT and an MBA from Wharton. He has also served in the Indian Police Service, had a stint with McKinsey, and worked as an investment professio...
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1:09:40

WeekendBookClub 4: 'ReWork: Change the Way You Work Forever' by David Heinemeier Hansson and Jason Fried
I first read ReWork many years ago and I've gone back to it many times since. The book has had a big impact on my approach work. It is full of valuable nuggets of unconventional wisdom on how constraints and frugality can be a boon to b...
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6:59

Creating Safer, Happier Housing Societies w/ MyGate Co-founder Abhishek Kumar
MyGate is changing the face of security management services for gated communities and simplifying life for everyone in that ecosystem, from residents and management committee members to security guards and facility managers. Part of more than 3...
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47:03

Weekend Musings on MailChimp’s acquisition and thoughts on entrepreneurship
Intuit is acquiring MailChimp for $12 B. That’s a great feat for a company that never took any outside investment. But there are so many more reasons why MailChimp’s story is so fascinating!FreeFlowing With Gurudev is the podcast where ...
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5:47

Decoding Dunzo’s Marketing Playbook w/ Sai Ganesh, Dunzo Brand Lead
Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push not...
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47:28

WeekendBookClub 3: 'The Psychology of Money: Timeless lessons on wealth, greed, and happiness' by Morgan Housel
The Psychology of Money is one of my all-time favorites. The premise of this book is that doing well with money has a little to do with how smart you are and a lot to do with how you behave. Ultimately, the author, Morgan Housel, makes ...
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7:52

Turning Customer Obsession into Killer Content w/ Aashish Chopra
Aashish Chopra is a best-selling author and award winning viral video marketer who heads content marketing at Ixigo. Having made and marketed videos with millions of shares and a gazillion views, he has been instrumental in making video marketi...
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47:12

WeekendBookClub 2: 'Bubble or Revolution: The Future of Bitcoin, Blockchains, and Cryptocurrencies' by Neel Mehta, Aditya Agashe, Parth Detroja
If like me, you are curious about Crypto too, then I highly recommend you to start your journey with this book. I thoroughly enjoyed reading this book. It’s insightful, comprehensive and most importantly expresses a very balanced view o...
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6:59

How Chai Point Revolutionised India’s Favourite Beverage w/ Amuleek Singh Bijral
You would be hard pressed to find something more Indian than chai. No matter the occasion, most of us yearn the warm embrace of a hot cup of tea. But tea is deceptive in its ubiquity. There's plenty of it everywhere, but it can stil...
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49:08

WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan
As a brand enthusiast, parts of this book felt like a master class on building consumer brands. The book is a reminder that a curious mindset combined with awareness of ‘on ground’ reality can give you perspective and insights that...
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4:27

Spotting Greatness in the Early Stage w/ Vaibhav Domkundwar of Better Capital
Early-stage investing is a tricky game. During the early phase, investors need to be able to spot promising ventures before they’ve been validated by the market or sometimes even before they are product ready.Vaibhav Domkundwar, the CEO ...
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1:06:35
