FreeFlowing With Gurudev
Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com
FreeFlowing With Gurudev
A Recipe for Purpose-Driven Entrepreneurship w/ The Whole Truth Foods Founder Shashank Mehta
•
Gurudev Prasad
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand.
And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the modern era.
On this episode, The Whole Truth Foods’ founder, Shashank Mehta, describes the origins of the company’s purpose, his approach to branding, and the pros and cons of being the voice of the brand.