FreeFlowing With Gurudev
Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com
FreeFlowing With Gurudev
How Chai Point Revolutionised India’s Favourite Beverage w/ Amuleek Singh Bijral
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Gurudev Prasad
You would be hard pressed to find something more Indian than chai. No matter the occasion, most of us yearn the warm embrace of a hot cup of tea.
But tea is deceptive in its ubiquity. There's plenty of it everywhere, but it can still be a challenge to find a tasty cup of it served up in a hygienic setting. It's this paradox that Amuleek Singh Bijral set out to solve with Chai Point, a chain that has now become India's largest organised tea retailer.
Tune in as Gurudev learns more about the history of Chai Point, the nuances of its omnichannel approach, and the advice that Amuleek has for entrepreneurs trying to crack tricky categories.