FreeFlowing With Gurudev
Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com
FreeFlowing With Gurudev
Decoding Dunzo’s Marketing Playbook w/ Sai Ganesh, Dunzo Brand Lead
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Gurudev Prasad
Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat.
But there’s a lot more to the Dunzo than just push notifications. Every single piece of communication from Dunzo is a conversation starter. No wonder it’s India’s favourite delivery app. Gurudev caught up with Sai Ganesh, who heads brand at Dunzo, to find out how the company has managed to establish a strong brand image and a content strategy that combines a strong voice with share-worthiness.